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RDF KIDS SECURES PRE-SALES FOR WAYBULOO
31 March 2009
RDF Kids & Family, part of the RDF Media Group, has secured initial TV deals for Waybuloo, the 100 x 20 pre-school series, produced by The Foundation which comes to the CBeebies channel in the UK in May.
ABC TV Australia has picked up Waybuloo and will go to air later this year. RDF has also licensed the DVD rights for Australia and New Zealand to ABC Enterprises.
Canadian co-production partner DECODE Entertainment, a division of DHX Media, hold the Canadian distribution rights to Waybuloo and have licensed Waybuloo to Treehouse TV.
BBC Worldwide has already acquired Waybuloo for the international version of the CBeebies channel which currently reaches 8.9 million homes around the world.
Henrietta Hurford – Jones, Director, International Kids and Family said “We are delighted to be welcoming ABC, Treehouse TV & CBeebies international on board for Waybuloo and look forward to introducing the rest of the world to the Piplings this MIPTV’
RDF Kids & Family holds worldwide rights in all media in the property and are launching Waybuloo to the international market at an event in Cannes this evening, 31st March, where buyers will get the chance to see footage from the new series for the first time.
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