RDF RIGHTS TAKES ON MR BEAN

22 July 2009

Tiger Aspect Productions is delighted to announce the appointment of RDF Rights (RDFR), part of the RDF Media Group, as its new UK Licensing Agent for Mr Bean. RDFR, during the course of this two year contract will also be rolling out licensing deals into territories where Tiger Aspect does not have international licensing agents.

The deal comes at an exciting time for the Mr Bean brand as it approaches its 20th Anniversary in 2010. RDFR and Tiger Aspect will be working closely together developing strong branding for the 20th Anniversary. They will also create a range of imaginative new products to commemorate this momentous event which will also be marked by a new TV special in HD. In addition the original live action series will also be rebroadcast in its new HD format and special edition DVDs will be rolled out to multiple territories.


Commenting on the deal Katherine Senior, Executive Producer of Mr Bean said,


“We are extremely pleased to join forces with RDFR to move the Mr Bean brand into this next phase of its life cycle. RDFR’s experience in both the adult and children’s markets, makes the partnership ideal for Mr Bean”


Matthew Frank, Managing Director RDFR, said,


“Mr Bean is such a well-loved and well known character around the world. We hope through our experienced licensing team we can add further value to this fantastic brand as it celebrates its 20th birthday.”


Mr Bean was first broadcast on ITV on 1st January 1990 and since then has become one of the world’s most recognisable brands.


In 2010 Mr Bean will win a whole new audience and extend his fan-base as he takes centre stage once more on television. Online activity, DVD releases and extended brand merchandising will further boost this rejuvenated appeal.