RDFR launches brand new entertainment format 'Deal With It' at MIPTV 2010

18 March 2010

RDF Rights, (RDFR) part of the RDF Media Group has closed a deal with Keshet Broadcasting to represent the Israeli broadcaster’s new entertainment format Deal With It! Created by Keshet and local production company – United Studios, the half hour hidden camera game show is scheduled for transmission later this year in a prime time slot.

Deal With It! sees ordinary people out to dinner or a coffee, approached to participate in a game show for the chance to win big cash prizes. All they have to do is answer questions and complete challenges without losing their cool, and without revealing to their unsuspecting companions that they’re actually in the middle of a game show. If they’re found out, or quit before the exit point they lose the game and the money. 

RDFR has provided Keshet with several successful formats in the past however this is the first time RDFR has represented a format from Keshet.

“’Deal With It!’ is a refreshing new way of approaching the game show genre, combining challenges and questions with a heavy dose of genuine comedy” says RDF Right’s Head of Light Entertainment Acquisitions Barnaby Shingleton. “Keshet has an enviable reputation for the development and creation of cutting edge entertainment formats and we’re extremely pleased to be representing their new show in the international market”.

“As buyers, we have had a very successful, long-standing relationship with RDFR. We've been looking for the opportunity to collaborate on the sales side and are delighted to have found it with DWI. RDF's outstanding creative and flexible approach to format sales as well as production makes them the perfect partner for us to roll out this extremely entertaining format in the international market"…..” says Avi Nir, Keshet's CEO.

RDFR will be representing Deal With It! at MIPTV in April for all territories excluding Israel and the USA.

For further details please contact:
RDF Media Group Press Office
Tel: + 44 (0) 20 7013 4479
publicity@rdfmedia.com