RDFR secures co-production deal with IFC for ‘The Increasingly Poor Decisions of Todd Margaret’

23 March 2010

RDF Rights, (RDFR) part of the RDF Media Group, is delighted to announce it has brokered a co-production deal with IFC in the US for The Increasingly Poor Decisions of Todd Margaret, a scripted comedy series created by, written by and starring David Cross (Arrested Development).

RDFR negotiated a 6 x 30 series deal with IFC off the back of a successful broadcast pilot made by RDF Television’s comedy team for Channel 4 last year. Following this deal, More4 picked up UK broadcast rights. Both IFC and More4 plan to air the series, which is currently in production, later this year. The series will be co-funded by Channel 4.

The Increasingly Poor Decisions of Todd Margaret follows the misadventures of American Todd Margaret (Cross), a corporate nobody and pathological liar who unexpectedly finds himself running his company’s London office.  Assigned by his blowhard boss (Will Arnett, Arrested Development) to launch a new (and terrible) energy drink, Todd Margaret is quickly in over his head, knowing nothing about British culture… or sales.

“The field of fantastic US talent together with the Anglo-American storyline fits perfectly with IFC’s comedy vision in the US and I am delighted to have them onboard ‘Todd Margaret’ which we all hope will run and run” said Anthony Appell, VP of Sales at RDFR, who brokered the deal.

“Todd Margaret’ is exactly the type of scripted comedy series viewers can expect to see more and more of on IFC,” said Jennifer Caserta, EVP & GM of IFC. “The show brings to life IFC’s new ‘Always On. Slightly Off.’ brand position through the characters and over-the-top situations.  We’re thrilled to bring U.S. viewers the first collaboration of David Cross and Will Arnett since ‘Arrested Development,’ a must-see show for IFC’s viewers.”

The Increasingly Poor Decisions of Todd Margaret is a co-production between IFC and RDF Television, part of the RDF Media Group.  The series is co-written by Shaun Pye ("Extras") and executive produced by RDF TV’s Head of Comedy, Clelia Mountford.  Executive producers for IFC are Debbie DeMontreux, Jennifer Caserta, Evan Shapiro, Dan Pasternack and Christian Vesper.

For further details please contact:
RDF Media Group Press Office
Tel: + 44 (0) 20 7013 4479
publicity@rdfmedia.com